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Being Sustainable: Easy as 1-2-3, then 4, 5, 6 and 7.

Jan 23, 2008

Once a company commits to ‘sustainability,’ then what? While many Business Roundtable members, like DuPont, Alcoa, and GE are leading the way implementing sustainable business practices, how do companies initiate this process if they starting at the beginning?

With pressure for action increasing from shareholders, policymakers and the public, many companies must balance the steep learning curve of implementing sustainable growth with the harsh realities of meeting the bottom line. This is where Business Roundtable is at its best. As an organization of 160 CEOs of leading U.S. companies, we have actively encouraged the cross pollination of ideas on sustainability for many years. And we have the guidance and resources to meet these challenges. For companies, “Doing well, by doing good” does not have to mean doing it alone.

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