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Redefining Sexy: Energy Efficiency's Seductive Appeal

Jan 2, 2010

Speaking at a Home Depot in Alexandria, Virginia this month, President Obama introduced our nation to a new concept: energy efficiency can be more than just about saving money and common sense - it can be "sexy" as well.

While acknowledging that efficiency - specifically, insulation - had a less than glamorous reputation, Obama remarked, "Someone said insulation is not very sexy. I disagree... Here's what's sexy about it: saving money."

President Obama's right. With the winter months upon us, families and businesses are bracing for the annual spike in energy costs. Whether it's turning up the thermostat or flipping on Christmas lights, the winter months can be among the most energy-intensive - and costliest - for American families and businesses.

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