Royal Dutch Shell was formed in 1907, although company history can be traced back to the first half of the 19th century.
Our strategy is to strengthen our position as a leading energy company by providing oil and gas and low-carbon energy as the world’s energy system changes. Safety and social responsibility are fundamental to our business approach.
Shell’s purpose is to power progress together with more and cleaner energy solutions. We believe that rising standards of living for a growing global population are likely to continue to drive demand for energy, including oil and gas, for years to come. At the same time, technology changes and the need to tackle climate change means there is a transition underway to a lower-carbon, multisource energy system.
Against this backdrop, we have the following strategic ambitions:
- to provide a world-class investment case. This involves growing free cash flow and increasing shareholder returns, all built upon a strong financial framework and resilient portfolio;
- to thrive in the energy transition by responding to society’s desire for more and cleaner, convenient and competitive energy; and
- to sustain a strong societal licence to operate and contribute to society through a shared value approach to our activities.
Our ability to achieve our strategic ambitions depends on how we respond to competitive forces. We continuously assess the external environment – the markets as well as the underlying economic, political, social and environmental drivers that shape them – to evaluate changes in competitive forces and business models.
We continuously seek to improve our operating performance, with an emphasis on health, safety, security, environment and asset performance.