Archived Content

Driving Innovation In the Health Care Marketplace:

A CEO Report

Prudential Financial, Inc.

Since our first onsite clinic launched in 1911, Prudential has offered employees and their families state-of-the-art health and wellness support. Today, Prudential continues this tradition of excellence by delivering wellness programs through a strategy that recognizes that health has physical, emotional, social, spiritual and financial dimensions. Prioritizing the impact of organizational climate, Prudential educates leaders at all levels on the critical role they play in creating healthy workplaces. A growing body of research confirms the correlation between workplaces that support health and those that achieve superior performance.

Prudential’s programs and services include an array of options and interactive tools that help employees choose the best benefit plans and care providers. We also integrate our internal and vendor services through regular vendor summits and cross-training that ensures program professionals can effectively cross-refer.

WebMD health risk assessment data helps target areas of concern and measure program effectiveness. Such data have shown emotional health to be an important issue, with financial and other stresses contributing. These findings prompted recent initiatives, including:

  • Training on topics such as “Optimizing Human Capacity” and “Leadership Essentials,” which promote leadership behavior essential to workplaces where employees can ask for help, feel empowered to use supportive resources and commit their energy toward top performance.
  • Joint conferences with Rutgers University and other companies to help:
  • Community-based care providers refer more effectively to company-based programs;
  • Community- and workplace-based care providers facilitate combat veterans returning to work and family; and
  • Employers better support domestic violence survivors.
  • A conference on “Ending the Myth and Stigma: What Everyone Should Know about Depression, Addiction and PTSD,” which featured business leaders who shared their own experiences with these health concerns. An external conference to continue the discussion is slated for later this year.
  • Building on the success of Prudential’s life and health coaching, we launched personal budget coaching and monthly “Budget Boosters” interactive webinars to help employees manage personal spending, saving and debt.

From 2008 to 2013 these initiatives have contributed to the following reductions in health risks:

  • 46 percent fewer employees with emotional health risk;
  • 22 percent fewer with overall stress risk;
  • 18 percent fewer with job stress risk;
  • 24 percent fewer with stress affecting their health/well-being; and
  • 40 percent fewer with risk for financial problems.

We will continue to provide innovative programs and services to meet the needs of our employees, their families and our communities, building upon these encouraging results.


Download the Full Report

BRT companies provide health coverage to more than 40 million Americans. We help American workers and their families remain healthy, receive quality treatment when necessary and achieve better health outcomes. The private-sector innovations in the insurance marketplace that enable us to provide these services to our employees and their families serve as models for public programs — but additional reforms are necessary.

This report highlights the innovations we have made and the public policy changes we believe would drive value by promoting health and improving outcomes.