What is “Move the Needle?” It’s the business community’s efforts to support the rollout of COVID-19 vaccines, increase vaccine uptake and encourage individuals to continue to wear masks and take other precautions as the vaccination effort is underway. Business Roundtable companies have been “moving the needle” by producing, distributing and administering the vaccine. “Move the Needle” captures the business community’s continued efforts to end the COVID-19 pandemic and reinvigorate the U.S. economy.

Together, we all can “Move the Needle” and defeat the pandemic by continuing to practice COVID-19 safety measures, including masking and social distancing, and becoming vaccinated when eligible.


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Getting informed about COVID-19 vaccines is an important step to stopping this pandemic. 

In the battle to combat COVID-19, America’s business leaders are committed to educating the public and our workers so they can make choices to better protect themselves and their loved ones. Business Roundtable and our CEOs are educating Americans about safety measures, bringing awareness to the safety and efficacy of the COVID-19 vaccines.

Business Roundtable is partnering with the Ad Council and COVID Collaborative on a public education campaign on the importance of getting vaccinated. The $50M campaign, predominantly funded by Business Roundtable members, will reach key audiences across the country through research-driven creative, strategic media placements, community outreach and trusted messenger engagement–representing one of the largest public education efforts in history.

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The health and safety of our employees, customers and communities remains the top priority for Business Roundtable. As individuals wait to become vaccine-eligible, it is of paramount importance that we continue to take effective safety precautions. Wearing masks and practicing social distancing are important measures to stop the spread of COVID-19 and remain critical until the majority of Americans are vaccinated.

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