Gerald Evans was elected chief executive officer and appointed to the Board of Directors in 2016 after successfully guiding company operations in executive positions since the company’s spin off in 2006. He served as HanesBrands chief operating officer from 2013 until his election as CEO, effective Oct. 1, 2016. He was appointed a board director in June 2016.
Under his leadership as COO, Mr. Evans has directed the execution of the company’s Innovate-to-Elevate and acquisition strategies and has guided commercial and supply chain operations through significant growth to become the world’s largest everyday basic apparel company with more than 70,000 employees. He has overseen omnichannel expansion and significant brand building for such iconic consumer favorites as Hanes and Champion; integration of more than a half-dozen commercial acquisitions; pioneering product and process innovation; and creation of a distinctive competitive advantage with a low-cost global supply chain balanced between the Western Hemisphere and Asia that produces the significant majority of the company’s products in company-owned manufacturing facilities.
Mr. Evans has led the rapid growth of the company’s international commercial operations, increasing the international contribution to overall net sales from approximately 10 percent to the current run rate of 30 percent, and he has driven significantly increased profitability in both the Innerwear and Activewear business segments.
Through the company’s acquisition strategy, Mr. Evans has led the expansion of the company’s portfolio of leading brands to include Maidenform in the United States and Europe; DIM, Abanderado, Nur Die/Nur Der, Wonderbra and Lovable in Europe; and Bonds in Australia. Today, the company holds the No. 1 or No. 2 market share position for underwear, intimate apparel or hosiery in a dozen countries in the Americas, Europe, Australia, and Asia/Pacific.
Mr. Evans has more than 30 years of experience in the apparel industry with a proven global track record in marketing, sales and general management positions spanning the Hanes organization and its predecessor companies. Prior to his promotion to chief operating officer, Mr. Evans was co-chief operating officer of Hanes from 2011 to 2013. He served as co-operating officer, president International, from 2010 to 2011. Mr. Evans joined Hanes in 1983 as a member of the L’eggs marketing organization.
Evans earned a B.S. degree in marketing and an M.B.A. at the University of South Carolina.