Jason Bonfig

Jason Bonfig is the chief executive officer of Best Buy Co. Inc., the leading provider of consumer technology products and services, with more than 80,000 employees in North America and nearly $42 billion in revenue. Jason also serves on the company’s Board of Directors.

Jason is recognized as one of the most influential leaders in consumer electronics, curating and often helping to develop the most innovative products and technologies that customers love and rely on today.

Prior to becoming CEO in November 2026, Jason served in several other leadership positions, most recently as chief customer, product and fulfillment officer. In that role, he was responsible for merchandising, e-commerce, supply chain, marketing, Best Buy Ads and the Best Buy Canada business. Notably, Jason also led the creation of the company’s online Marketplace in the U.S. and the scaling of Best Buy Ads, key components of Best Buy’s growth strategy.

Prior to becoming chief customer, product and fulfillment officer, Jason served as the company’s chief merchandising officer. Before that, he held various leadership roles in merchandising and e-commerce. Jason joined Best Buy in 1999 as an inventory analyst.

Jason received his bachelor’s degree from the University of Minnesota in Duluth.