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Driving Innovation In the Health Care Marketplace:

A CEO Report

Macy's Inc.

Macy’s, Inc. knows from experience that engaged and happy associates bring magical moments to our customers every day. The company’s Live Healthy initiative is creating a culture of healthful awareness across the organization by actively engaging associates in improving their and their families’ well-being. 

Live Healthy was launched in 2011 as a framework to accelerate the discussion around leading healthy lifestyles through diet, exercise and behavior modification. Recognizing that health is a matter of personal responsibility, the company offers attractive incentives to encourage associates to complete an annual biometric screening and a health assessment — provided at company expense and onsite where possible. Macy’s, Inc. has invested in robust clinical programs with our vendor partners to assist high-risk individuals in managing chronic conditions. Incentives are also provided for completing agreed-upon goals as they manage their conditions. 

Education and communication on improved health is delivered continuously through a multimedia approach including our website, email, video, poster messages and Macy’s, Inc.’s national Coast to Coast employee magazine. Our senior leaders — including me personally — take an active role in supporting and communicating Live Healthy through example. Each summer, I lead Macy’s, Inc.’s own 5K walk-run event in New York City, and I offer my personal fitness tips in company publications. The company offers gym discounts nationally and is piloting various other programs to reach an ever-broader array of associates who are dedicating themselves to health improvements. 

Live Healthy has gained traction at the local level in places where our associate population is concentrated. Employee resource groups are focusing on health and wellness by conducting educational sessions on nutrition and exercise, organizing walking clubs, and holding various competitions — to name just a few strategies. 

In addition, from an external perspective and with the guidance of the American Heart Association, KKR Co-Chairman and Co-Chief Executive Officer Henry Kravis and I lead a coalition of CEOs as best practices are shared in order to create a roadmap to healthier lifestyles, more effective prevention and better health outcomes. 

Macy’s, Inc. recognizes the value of engaged associates and continues to work toward a health care partnership with our associates. Together, we will manage health care cost, with Macy’s, Inc. providing comprehensive health care coverage and our associates owning the responsibility for their health. In 2014, Macy’s, Inc.’s focus is to continue the education process with associates, specifically emphasizing how to be a good health care consumer. At Macy’s, Inc., Live Healthy is a way of doing business that benefits everyone involved. 


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BRT companies provide health coverage to more than 40 million Americans. We help American workers and their families remain healthy, receive quality treatment when necessary and achieve better health outcomes. The private-sector innovations in the insurance marketplace that enable us to provide these services to our employees and their families serve as models for public programs — but additional reforms are necessary.

This report highlights the innovations we have made and the public policy changes we believe would drive value by promoting health and improving outcomes.